http://www.oddoccasion.com All about Pop-up Marketing Wed, 12 Aug 2009 22:26:34 +0000 http://backend.userland.com/rss092 en Obviously I'll correct this entry if/when I find out it's inaccurate but in the meantime, who or what was responsible for starting the trend in pop-up? Few brands could contend with the US franchise retailer Target, whose ongoing advocacy of pop-up make their creations one of the most published. In late 2002, they opened ... http://www.oddoccasion.com/?p=34 Ok here it is...our first, somewhat belated entry into the big wide world of blogging - adding our mark to the other 112 million or so in existence. After putting the world to rights with our friend Charlie Hoult (of Loewy fame, serial entrepeneur, curator of castaway and father of opencast.com), ... http://www.oddoccasion.com/?p=5